• Project Name: Flip City
• Project Intent: Rebuild Old Factory Town into Motion Picture, Television Production Facilities by Building Studios, SPA Resort, and High-Speed Data Center

• Major Benefit: Redevelopment of undervalued Real Estate, Job Creation, Economic Profits from sale of entertainment.
• 5 YR Budget Projected at $8.162 B USD
• 10,500 Sustainable Jobs Created (Over 5+ Years)

Studio Development State of the art entertainment studios. 400,000 sq feet of space. The largest on the East Coast with a city as its backdrop for dozens of productions annually. Holyoke is ‘New York City Streetscape’.

EXECUTIVE SUMMARY

Broad Range Development, LLC, as exclusive Developer, is pleased to offer a remarkable investment opportunity to build a world class Motion Picture and Television Production Studio, a world class 5 Star Luxury Hotel with a total of 2,000 rooms including lobby areas and administrative offices, an 596,976 sf Arena that is able to host big ticket events, 45,229 sf of Nightclub’s, 57,887 sf Spa, and 84,720 sf Retail, 60,000 SF of luxury opulent Villas, plus more on an outstanding 41.5- acre development site.

Situated on the Historic Canals of Downtown Holyoke, permits are expected to be obtained within a 9-month period for a major hotel to develop a visionary themed large-scale resort and motion picture production destination. An expected approved height allowance from the FAA that ranges from 430 feet to 266 feet and will make for a highly visible 360-degree views of some of nature’s most spectacular foliage.

Holyoke possesses a unique international appeal that will draw an incredible number of productions and visitors, and they will need a 5 Star Luxury Hotel to stay at while filming in and around town.

Holyoke's growth is expected to be bolstered by a mix of new industries relocated in and around town. Over 4 million square feet of new nearby convention space and more than $1 billion of new resort, retail and entertainment developments will elevate the overall “Western Massachusetts Filming Experience”.

The Goals

• Economic Benefit to Holyoke 15,000-20,000 construction jobs & 8,000-10,000 permanent jobs
• Location of a 20,000-seat arena featuring multiple artists plus basketball, ice skating and boxing as well as Motocross racing and Monster Truck crushing
• Studios 400,000 sf of stages with state-of-the-art technology
• Sites are generally clear of any structures which will allow for quick land site grading
• 1,900 feet approximately on Historic Canals with planned water features and shows.
• 430’ - 266’ of FAA maximum proposed height allowance
• Zoning flexibility allows for luxury retail, multifamily, retail, timeshare
• Local Airport for those who arrive in their private aircraft
• CCTV and security system with Cameras, Monitors, DVR’s is planned for the site.

THE SITES

Studios

• Includes the largest sound stage on the East Coast
• All new, State of the Art Construction
• Designed from the ground up for film and television production
• 400,000 sq ft of sound stages
• Eight stages ranging in size from 2,000 sq ft to 120,000 sq ft
• Grid Heights up to 40 feet
• 28’ x 20’ elephant doors between all stages
• 9,000 to 12,000 amps of power per stage
• 150 to 200 tons of cooling per stage
• Wood Grid
• 200,000 sq ft of support offices, dressing rooms, screening rooms
• Green room, food services, lighting & grip equipment
• Post-production facilities and a vocational school to train film & media students from surrounding High Schools, Colleges, and Universities
• Abundant onsite parking

Studio Development

State of the art entertainment studios. 400,000 sq feet of space. The largest on the East Coast with a city as its backdrop for dozens of productions annually. Holyoke is ‘New York City Streetscape’

The Dottie Mac 5 Star Resort

• 3,549,455 sf of Building Area
• 422,486 sf-2,000 key hotel, lobbies, admin, support- 2 towers – 31 stories with-360 views
• 596,976 sf arena with 20,000 seats
• 84,720 sf - 4 retail locations
• 57,887 sf SPA – fitness – health club
• 45,229 sf – nightclubs and entertainment on roof top of hotel towers
• 138,688 sf – pools, wave pool, beach club, gardens & outdoor entertainment
• 60,000 sf – opulent luxury villas (8) with dedicated pool
• 16,990 sf - high end restaurants
• 437,243 sf – convention, ballroom, meeting facilities
• 43,286 sf - wedding facilities/multi-purpose hall
• 1,688,340 sf – parking garage with 5 levels for 5,000 cars next to arena

Broad Range Entertainment

Broad Range Entertainment is a wholly owned subsidiary of Broad Range Enterprises. Its primary function is to develop, produce and distribute motion pictures, television shows, webisodes, podcasts, and interactive content produced under multiple license agreements with independent production companies. Our distribution is through standard industry distribution channels as well as our CDN (Content Delivery Network), Cyber Street Studios.

Comparison with New York:

New York has 900,000 square feet of stage space available for production

Silvercup Studios in NY (18 soundstages) has a three-year waiting list

Currently New England has:

• 30,000 sq. ft of stage space
• 120,000 sq. ft of support space

There’s a great need for studio space.

Canal Street Studios – 400,000 sf Production Studios
Studios needed in New England.
Massachusetts now has one of the most attractive tax incentive programs in the country for
filmmakers. There are currently 40 films ready to begin production in the New England area.
These films would mean over $500,000,000 in Statewide spending.
Currently there is only one major facility being built for film production in New England.

High Speed Data Center

The evolution of business approaches and work patterns has secured high speed networks and data centers as the fulcrum of critical operations for organizations around the world.

Cyber Street Studios TM will data stream all studio content and more. As we evolve, we will be acquiring other video and entertainment content libraries to offer our subscribers.

SWOT Analysis

Broad Range Entertainment™ Film and Video Production Company engaged the services of a core professional in the area of film and video production consulting and business structuring to assist the organization in building a standard and world – class film and video production company that can favorably compete with other leading film and video production brands in the United States of America.

Part of what the business consultant did was to work with the management of the company in conducting a comprehensive SWOT analysis for Broad Range Entertainment™ Film and Video Production Company. Here is a summary from the result of the SWOT analysis that was conducted on behalf of Broad Range Entertainment™ Film and Video Production Company;

Strength:

Our core strength lies in the power of our team and the latest film and video production equipment that we have. We have a team that can go all the way to give our clients value for their money; a team that can produce world class movies that can favorable compete with movies produced by leaders in the industry.

We are well positioned in the heart of New England, and we know we will attract loads of clients from the first day we open our film and video production company for business.

Weakness:

As a new film and video production company based in New England – it might take some time for our organization to break into the market and attract some well – established artist and bigger corporations and investors; that is perhaps our major weakness. Another weakness is that we may not have the required cash to pump into the promotion our business the way we would want to.

Opportunities:

The opportunities in the film and video production industry is massive especially in a place like New England – where we have Boston and New York productions to be filmed, and we are ready to take advantage of any opportunity that comes our way.

Threat:

We like other brands in the industry, have our own fair share of threats. Hence, technology and the internet which of course is a major tool for the advancement and gains achieved in the film and video production industry can also poses a threat to the industry. The truth is that with the advancement of technology, it is now easier for individuals to produce home videos and musical videos without the help of professional film and video production companies. So also, just like any other business, one of the major threats that we are likely going to face is economic downturn.

It is a fact that economic downturn affects purchasing / spending power. Another threat that may likely confront us is the arrival of a new film and video production company in same location where our target market exists and who may want to adopt same Business model like us.

Market Analysis

Market Trends

Online video is one major trend in the film and video production industry. Recent statistics from Comscore show that on an average day in 2020, over 100 million Americans viewed online video content. This represents growth of 43 percent over the previous year.

Well over 43.5 billion videos were streamed in December 2020 alone; a 44 percent increase over the previous year. This growth shows no signs of dwindling, as people increase the absolute number of videos they watch, in addition to viewing longer form content on leading video sites such as Netflix and Hulu.

Entrepreneurs that are venturing into the film and video production industry are coming in with creativity and good business skills. The fact that it is highly competitive in the industry does not in a way stop some film and video production companies from declaring profits year in year out.

Another known trend in the film and video production industry is that most film and video production companies are trying as much as possible to recreate themselves on a regular basis and to be on top of their game.

Our Target Market

When it comes to film and video production business, there are no exemptions to who you can market your services products to especially finished movies. Your movies can be market to adults, children, teenagers, corporate organization, government and everyone who can afford to purchase a movie et al.

Over and above, our target market as a film and video production company cuts across people of different class and people from all walks of life and corporate organizations. In view of that, we have created strategies that will enable us reach out to various corporate organizations and individuals who we know will need our products and services.

We have conducted our market research and survey and we will ensure that our film and video production company attract the kind of artists and clients we would love to work with. Below is a list of the people and organizations that we have specifically market our services to.

• Households
• Artists
• Advertising Agencies
• Corporate Organizations (Branding and Advertising Agencies et al)
• Churches
• Teenagers, Adults and Children
• TV stations

Our competitive advantage

We are mindful of the fact that there are stiffer competition in the film and video production industry in the United States of America; hence we have been able to hire some of the best business developer to handle our sales and marketing.

Broad Range Entertainment™ Film and Video Production Company might be a new entrant into the film and video production industry in the United States of America, but our competitive advantage lies in the power of our team and the latest film and video production equipment that we have.

We have a team that can go all the way to give our clients value for their money; a team that can produce world class movies that can favorable compete with movies produced by leaders in the industry.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category (startups film and video production companies) in the industry meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our aims and objectives.

Sales and Marketing Strategy

Sources of Income

Broad Range Entertainment™ Film and Video Production Company is established with the aim of maximizing profits in the film and video production industry and we are going to go all the way to ensure that we do all it takes to attract our target market.

Broad Range Entertainment™ Film and Video Production Company will generate income by offering the following services and products:

• Action and adventure films
• Comedy films
• Drama films
• Thriller/suspense films
• Musical Videos
• Documentaries
• Other films (Commercials and Advertisement et al)
• Creating a timeline of production for film and video and ensuring that timelines are met
• Seeking financing for film and video productions
• Producing film and video programming
• Publicizing film and video productions
• Distributing film and video (if the company is also involved in all of the above)
• Film and Video Production Merchandize (Sale of Film and Video Production Equipment)
• Film and Video Production Consultancy and Advisory Services

Sales Forecast

One thing is certain when it comes to movies and documentaries; they never die and the demand for good movies and documentaries will continue to grow. This goes to show that any film and video production company that is known to always produce good movies will continue to attract talented artists, corporate organizations, and clients and that will sure translate to increase in revenue generation for the business.

We are well positioned to take on the available market in New York, Boston and beyond and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow the business and our clientele base beyond New York – Boston to other cities in the U.S. and even the global market.

We have been able to critically examine the film and video production market and we have analyzed our chances in the industry, and we have been able to come up with the following sales forecast. The sales projection is based on information gathered on the field and some assumptions that are peculiar to startups in New York – NY.

Marketing Strategy and Sales Strategy

Our sales and marketing team will be recruited based on their vast experience in the film and video production industry, and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall goal of the organization.

We will also ensure that our excellent movies and videos speaks for us in the marketplace; we want to build a standard and well equipped film and video production company that will leverage on word of mouth advertisement from satisfied clients/artists.

Our business goal is to build Broad Range Entertainment™ Film and Video Production Company business to become one of the leading choices in the whole of New York – NY and Boston – MA market which is why we have mapped out strategy that will help us take advantage of the available market and grow to become a major force to reckon with not only in the U.S but in the world stage as well.

Broad Range Entertainment™ Film and Video Production Company is set to make use of the following marketing and sales strategies to attract clients.

• Introduce our business by sending introductory letters alongside our brochure to organizations and key stake holders in the film and video industry (movie distributors and cinema operators) in New York - Boston and other parts of the U.S.
• Advertise our business in relevant entertainment magazines, newspapers, TV stations, and radio station.
• List our business on yellow pages ads (local directories)
• Attend relevant international and local film festivals, expos, seminars, and concerts et al
• Create different packages for different category of clients in order to work with their budgets and still produce top notch videos or movies for them
• Leverage on the internet to promote our business
• Engage in direct marketing approach
• Encourage word of mouth marketing from our loyal and satisfied clients

Publicity and Advertising Strategy

We are aware that there is not any business that despises new clients. This the reason why we have been able to work with brand and publicity specialist to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market.

We are set to take the film and video production industry by storm which is why we have made provisions for effective publicity and advertisement of our studio company. Below are the platforms we intend to leverage on to promote and advertise Broad Range Entertainment™ Film and Video Production Company.

• Place adverts on both print and electronic media platforms
• Sponsor relevant TV shows and radio programs
• Maximize our official website to promote our business
• Leverage on the internet and social media platforms like; YouTube, Instagram, Facebook,Twitter, LinkedIn, Badoo, Google+ and other platforms (music online forums) to promote our business.
• Offer Pro Bono services as part of our community social responsibility
• Ensure that our we position our banners and billboards in strategic positions all around New York - Boston
• Brand all our official cars/buses and ensure that our trademark label is boldly printed in all our movies and videos (DVDs) et al

Capital Requirements

Sources and Uses of Funds

• The total capital needed for this project is $8.162 billion;
• The hard costs associated with the project amount to $7.378 billion.
• Soft costs total $784 million as shown in the attached Flip City Offering Budget Spreadsheet.

Urban Renewal Plan Maps