First things first, we need to address a common misconception: a copywriter has nothing to do with copyright. Instead of dealing with legal exclusivity, a copywriter is in charge of producing written content. This writing is primarily used for the purpose of advertising and marketing. A day’s work might consist of creating anything from an SEO-rich blog post to a commercial script.
Originate and prepare written material, such as scripts, stories, advertisements, and other material.
- Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.
- Present drafts and ideas to clients.
- Vary language and tone of messages based on product and medium.
- Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information.
- Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material.