First things first, we need to address a common misconception: a copywriter has nothing to do with copyright. Instead of dealing with legal exclusivity, a copywriter is in charge of producing written content. This writing is primarily used for the purpose of advertising and marketing. A day’s work might consist of creating anything from an SEO-rich blog post to a commercial script.

Originate and prepare written material, such as scripts, stories, advertisements, and other material.

• Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.
• Present drafts and ideas to clients.
• Vary language and tone of messages based on product and medium.
• Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information.
• Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material.

• English Language — Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
• Communications and Media — Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
• Sales and Marketing — Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
• Customer and Personal Service — Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
• Computers and Electronics — Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.

• Desktop publishing software — Adobe Systems Adobe InDesign ; Campaign Monitor; QuarkXPress
• Graphics or photo imaging software — Adobe Systems Adobe Creative Cloud ; Adobe Systems Adobe Illustrator ; Adobe Systems Adobe Photoshop
• Presentation software — Adobe Systems Adobe Persuasion; Corel Presentation; Google Slides; Microsoft PowerPoint
• Video creation and editing software — Adobe Systems Adobe After Effects ; Flipgrid; Loom; YouTube
• Web page creation and editing software — Adobe Systems Adobe Dreamweaver; Facebook ; LinkedIn ; Social media sites